Even with all the recent concerns about the obscene amount of influence tech giants like Facebook and Twitter hold over the sociopolitical climate of the world, it is really hard for people to pull themselves out of the social media drain and examine the ways these companies interact with their individual rights and liberties. When I downloaded my data as a part of my assignment, I had an opportunity to discover the sheer expanse of the wide-ranging knowledge that the social media giant had gathered as a result of my almost a decade worth of religious usage. The first thing that truly shocked me was that Facebook was in possession of years worth of messages sent and received through its Messenger application; I always assumed that these messages were encrypted and there was no storage of the exact messages on the Facebook servers. I guess this would explain the sudden emergence of elaborate Barneys’ advertisements on my timeline everytime I would barely utter the words “Chanel earrings” to my sister over Messenger in lieu of my mother’s birthday.

It was also thoroughly interesting to see how social media and advertisers are so tangled in the ways the extract and use a person’s information in order to sell their individual commodities—they might seem like separate entities functioning together out of fiscal necessity, however, their relationship is indeed symbiotic behind the scenes. By digging a little into the data, I found out that there was a shocking overlap between my “Ad Interests” as recorded by Facebook and the corresponding list of companies who chose to advertise their products and services to me. For example, the clothing brand Patagonia was a major company whose advertisements I repeatedly clicked on and somehow it also seemed to find a mention in my Ad interests (which I believe led to Patagonia choosing to specifically ply me with the advertisements that they did).

Another discovery which was equally shocking was the fact that Facebook was in possession of a detailed contact list which included everyone’s phone numbers and email addresses. One would think that being a social media platform that exists in its own separate realm, Facebook would not be storing information that falls out of its scope. However, in this age of continuous corporate mergers and information transcending borders of specific platforms and applications, the lines of privacy and the question of access to data keep getting merged, and often diluted. Facebook’s access to phone numbers allowed it to sync up all my contacts in my phone and provide me with an extensive list of all the people also using the application. However, the motives of Facebook having access to the exact date and time each individual phone number was feeded into the phone is strange if not questionable. Lastly, it was horrifying to see my years worth of search history which I repeatedly happen to delete. Yet again, Facebook was clearly adding to its pile of my interests file by recording my entire search history (even the parts which I deleted) to provide the advertisers thoroughly researched and accurate data.
Featured Image via Pxyl.com


